A while ago, Mark blogged about the new Ubuntu branding effort that was introduced in Lucid and will continue to be carried forward for future releases.
On the consumer/enterprise spectrum, we took inspiration from the aerospace industry, and identified a texture of closely spaced dots. When you see more of that, it means we’re signalling that the story is more about the enterprise, less of that, and it’s more about the consumer. Of course, there are cross-overs, for example when we are talking about the corporate desktop, where we’ll use that closely space dot texture as a boundary area, or separator.
And on the end-user / engineer spectrum, we took inspiration from graph paper and engineering blue prints. When you see widely spaced patterns of dots, or outline images and figures, that’s signalling that the content is more engineering-oriented than end-user oriented.
Note how there’s no mention of what a bunch of randomly-sized dots means… What could this be?
Forsooth! A meerkat!